- Identifying, building and strengthening SSGC relationship with beat reporters in print and electronic media and develop PR through personal engagement with conventional media so that the key opinion leaders, media personalities, etc know the SSGC Deputy Manager on a first name basis, and the relationship is so well established that any negative impact on SSGC image and reputation is avoided by preventing publication of negative news items, and propagating the truth and dissemination of the SSGC narrative which is taken seriously, considered and given preference in reporting.
Coordinate with reporters during times of protests and handle the media gathered at the Office premises.- Oversee conventional media coverage to ensure positive narrative building on SSGC achievements, including various events (internal/external) being done by SSGC so it’s given prominent and prime reporting placement.
- Daily reviewing and aggregating SSGC related news in all conventional media, and making the daily clippings with related weblinks for DCM/Conventional Media review and approval.
- Creating, managing, checking, tracking and reporting all conventional media RO’s details and invoices, ensuring timely payment approvals and submission to planning team as per SLA’s assigned by GGM.
- Ensure timely publication of critical/urgent ads, using personal PR if required, and managing the entire publishing chain from SSGC to agency to PID to publication medium.
- Ensure earliest receipt by planning section of invoices (within one month of work closure) on any issued RO, and processing of the same for timely payment to media partners.
- Receive Invoices from Planning, and update pending payments' record, then verify them, attach all supporting documents, and after completion send back to planning for onward processing.
- Maintain a list of cheques released against printed publications as received by PID (Press Information Department).
Present a report on the same to head of planning on a weekly basis. Once cheques against processed invoices are received from Planning, update record of payment. Maintain a list of cheques released against printed publications as received by PID (Press Information Department), and reconcile the outstanding payments, preparing a weekly report for DCM/Conventional Media and DCM/Planning, and explaining any variances on SLA’s.
- Maintain a record of all copies of published press releases received via WhatsApp/email to be made part of the press clippings.
- As per automation exercise, upload daily clippings for all conventional media with their respective weblinks, wherever available, on the data warehouse.
- Ensure placements of all news and print publications as per approved media plans, and document all variations for invoicing and payment purposes.
- Ensure all operational ads (classified/HR/Tender/Legal Notices, etc) are published on requested dates and on time.
In case of any change in date of publication or requested newspaper, coordinate with agency and PID to ensure that any ad of “high importance” gets published in approved newspapers, and as requested by the user department.- Ensure coordination with PID, agencies and print media for timely publication of urgent/unplanned operational ads.
After publication of ads, arrange newspapers for user department Coordinate with PID (Press Information Department).- Coordinate with all journalists and reporters to ensure publication of press releases in all leading English, Urdu, Balochi and Sindhi newspapers, as well as ensure that the tickers are aired on time and on all top channels.
- Receive, track, record, manage and resolve all SSGC-related complaints from the media community.
- Maintain a complete record of all published PR releases.
- Availability as per need, given the 24/7 nature of media and PR.
- Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with their assigned role.
- Ensure compliance to the Business Principles and Ethics Policy / Code of Conduct.
- Ensure compliance with all laws of Pakistan, and adherence to Corporate Core Values, specially relating to communication and media to preserve brand integrity.
- Ensure that the processes, policies and procedures related to media & PR engagement are always up-to-date, and modern, in line with global best-practices.
- Perform any other task assigned by immediate supervisor and HoD.
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