The 3rd Transforming Youth Media Summit was held on December 1, 2016 at SSGC’s Head Office auditorium. The theme of the summit revolved around providing career guidance and imparting valuable knowledge about the media industry to the young people. The event was jointly organized by Publicity Channel, Energy Update and SSGC. Experts from media industry, social media, advertising, corporate communications participated in the day long symposium.
The event kicked off with a motivational speech by Muhammad Shahroze, Chairman Training and Development, FPCCI. Shahbaz Islam, Acting General Manager, Corporate Communications also gave an inspirational pep-talk to the audience and students.
The Chief Guest and Former Minister for Information, Javed Jabbar expressed his concern over unchecked and unrestrained freedom to the electronic media in Pakistan. He stressed that media should play an important role in the development of society. The Former Minister urged the students to adopt the habit of reading books instead of just relying on internet and social media to get good grades.
Dr. Muhammad Ali Shaikh, Vice Chancellor, Sindh Madressatul Islam University (SMIU), discussed the future challenges, opportunities and Career Counseling in the field of Mass Communication and Media industry.
Mubashir Zaidi, writer and senior producer at a private news channel, said that in today’s fast paced competitive media landscape anchorpersons and presenters had to use any means to attract the maximum number of viewers to their programmes. He stressed on the point that media industry as a whole should become responsible.
Dr Kaiser Waheed, Chairman Pharmaceutical Manufacturers’ Association, Ruqiya Naeem (Publicity Channel) and Ayesha Khalid, anchorperson also spoke on the occasion. Farhan Munaf, Deputy Manager (CCD) was the master of ceremony.
At the end of the session, Dr. Ejaz Ahmed, ASGM (General Services) along with the chief guest presented mementoes to the speakers. The evening closed with a vote of thanks from Salman Siddiqui, Deputy General Manager, Corporate Communications, Sui Southern Gas Company Limited which was followed by a group picture.